More than 100 colleagues met at Dunchurch this week for the kick-off workshop to introduce our Sales Teams to CEMEX Go CRM – this is the new Customer Relationship Management system which is powered by Microsoft Dynamics. It will become the CEMEX’s global institutional tool to help enhance our Sales Team’s capabilities using the latest digital technology.

Monday’s session was introduced by Michel Andre who stressed that CEMEX Go CRM is seen by our CEO as one of the most important elements of our Digital Solutions Portfolio. Then Ernesto Garza and his team from Process and IT explained how CEMEX Go CRM will –

• provide real time KPIs of our sales performance
• help to close more deals through intelligent data analytics
• work from one platform for all businesses
• and be accessible from any device

With direct links between SAP, CEMEX Go, CRM and Outlook, our Sales Executives manage customer contacts, jobsites and quotes in one single app; download graphs and reports to their phones; find jobsites quickly; integrate their call-plans with Outlook.

In the afternoon there were break-out groups to review the five key functionalities of CEMEX Go CRM:

• Sales: Obtaining sales results by applying a systematic approach through structured opportunity management and weekly tactical planning.
• Service: Professional complaint and case management to support the after sales process through structured assignment and escalation procedures.
• Mobile: Accessible from any device, anywhere, anytime allowing you to spend more time in the field.
• Quoting: Easy and simple creation of the value proposition aiding our sales execution.
• Dashboards: Unparalleled data analytics that provide real time insights and trends which will support key business decisions.

Further workshop sessions took place in the following days enabling our Sales Teams to familiarise and understand more about the system.

It is planned that CRM will start to be utilised in Q4 2018, probably with two pilot areas in our key product groups.