The new VAP Academy was launched last week with a full day workshop on CEMEX Permatite – our bespoke waterproof concrete solution.
The Academy involved detailed product knowledge sessions with interactive demonstrations on how the product is used along with sessions on how we can promote and sell Permatite more effectively.
Steve Crompton oversaw the day – additional thanks go to Mike Higgins, James Fairclough, Neil Dowie and our partners at Fosroc for their contributions to a successful day.
The Academy was attended by eleven Readymix Sales Executives who are now the ‘VAP Champions’ for their areas and will lead the promotion and sales of the product.
Further Academy sessions focusing on our more complex VAP solutions are programmed for later in the year.