A very successful Readymix Commercial Conference for the Readymix ‘Warriors’ was held last week at Hellidon. Chris Leese concluded how inspired he was by the many great examples of excellent customer service and value creation this year.
In the morning ‘Warriors’ were encouraged to give further feedback on how to drive both value and volume in our readymix portfolio. In the afternoon sessions they heard updates on Customer Centricity initiatives in segmentation, value propositions, digital model and reducing queries and outstanding debt.
In the ‘When We Were Best’ sessions we heard 15 brilliant examples of how Sales Teams have very effectively collaborated with operations and the wider CEMEX UK businesses to deliver high margin products, innovative new solutions and outstanding customer service. A very clear message was given to encourage more initiatives to help drive growth in our business – from anyone in the business – and the Star Wars ‘Space Warriors’ theme helped to remind them of their important journey from the Red Planet to the CVA-positive Green Planet!