Customer Centricity

Customer Centricity

Thumbs up, advanced sales technique!

Graeme Whyte, our Commercial Manager in Readymix Scotland,had a little cooking mishap at home which resulted in a bandaged thumb.

On a sales visit to the  Procurement Director of Luddon Construction

we were keen to secure a large order for our Grangemouth plant at the nearby oil refinery

With all the backing of the Sandler techniques in his toolbox Graeme secured the order!

This is email from the buyer :


I have images of you with your sore thumb, so the sensitive bit of me says I should give you the order!

Sandy Cruickshank 

Luddon Construction