Norwich Plant in Cluster 14 became a film set last week when Gary Coleman and Matthew Yaxley kindly agreed to allow Biffa to do some promotional filming at the site.
The film highlighted our successful waste partnership with Biffa and our improving recycling rates since they became our preferred national waste contractor at the beginning of year.
We were only recycling on average 27% of our day-to-day waste in 2014; however, this has now increased to over 80% in 2016 as a result of our partnership.
The short film will also be used to help CEMEX and Biffa with our joint Edie Sustainability awards submission under the Waste and Resource Management category with the winners being announced early in 2017. Miranda Clegg, Regional Environmental Manager, was filmed from CEMEX and our Corporate Account Manager, Roger Barrett, representing Biffa.