On Monday through to Wednesday this week we hosted eleven colleagues from across CEMEX USA.  Their visit was too understand and learn from our UK business on how we develop, market, sell and produce Value Added Products.

It began on Monday morning with a presentation from Steve Crompton which included: CEMEX UK business and Overview of UK market and CEMEX approach. We then presented on all Value Added Products in Mortar, Screed and Specialist Solutions through DSM.

Tuesday morning was Readymix VAPs and our colleagues then attended the Southern Region workshop.

They wrapped up on Wednesday morning with presentations and discussions on: Pricing Training and Incentives Promotion and Marketing.

Collectively we got over a very positive message of what we achieve in the UK and hopefully this helped our colleagues further develop their product range and lead to increase margins.

Our visitors have moved on to CEMEX France and then CEMEX Israel to gain further information and knowledge on VAPs.